What is one thing that you believe that most entrepreneurs and influencers learned during the COVID-19 pandemic? One thing I believe a lot of people learned what that we can't rely on one source of income because it could literally disappear overnight. I knew one guy who lost four high-paying clients when the pandemic hit. Ouch. How can we ensure that our source of income will not disappear? I believe that answer lies in having multiple streams of income, so when disaster strikes, we won't be left with little to... Read More

How do you build brand awareness for your business? As business owners, we want to be seen, visible, heard of, and known as the to-go industry leader in our fields. One of the first ways we accomplish this is by building awareness content for our clients to discover us and learn who we are and what we do. During this month, I want to cover the four different types of content in greater detail so you can have a firm grasp on how to expand, reach, lead, and build relationships with your potential readers so you can close... Read More

Have you ever struggled with any of the below statements?: How many of you create content, whether that's blogging, social media, or video, and you're not getting the engagement you desire? Are you ready to learn the secret sauce to creating content that builds relationships with higher-ticketed clients while providing trust with your business? YES PLEASE! All this month, you're going to learn how to take four different types of content to draw in new higher-ticketed clients, retain your current ones, and... Read More

T he most important element of any copywriting is the call to action at the end of your blog, video, podcast, or social media post. After filling your next high-end client head with images of their wonderful new life that your product or offer is going to give them, you have to tell them exactly what to do in order to make it happen. This is usually at the end of your content and it's to get your reader's attention to do something, to take action because if they don't, they are going to remain stuck, disorganized,... Read More

Y our copy isn't for everyone, but it's for someone. And if you're going after high-paying clients, that means you need to be talking to them where they are at now - not where a $200 client would be. Your higher-end client is out there who is endlessly surfing the internet, wishing and hoping that a product like yours exists. They may not even know that your type of service, product or program exists and you're wondering why you're not finding them. Last week, I talked about how you can actually capture your... Read More

On social media, I've been hearing all about the latest personality test, Enneagram Test. You know, the annoying posts like, "I just did my Enneagram Test and I am a Type 4 and blah blah blah blah" (you know, because I didn't read past that). I have taken a few personality tests, like the Myers Biggs test and probably a few others that I just cannot recall their names. The activity on my social media about this miracle Enneagram test became so persistent, I decided to finally do it to see what Type I was. It's a no... Read More

Do you know what words to use in a blog post that get people to take massive action or do they leave your blog feeling like "meh"? If your blog content leaves your audience feeling like "meh", then your copy will not convert people into buyers or even to subscribers. But if you know how to write persuasive words that will turn heads, get your readers into action, or buy your products or services, what would change for your life and business? Knowing the best words to use in a blog post is going to help you convert readers and gain... Read More

Writing consistently can be hard. Writing ongoing blog content is even harder! So how does one keep up with all the content from social media to newsletters to blogcontent to landing pages content to email sequence content to book content... the list goes on and on! There is so much to say, but yet one can run out of ideas quickly. Even I think, "I don't know what to write..." and yet I'm the queen of content creation! I totally get it and I know that many of you who are starting blogsare wondering where will all the content... Read More

As you create your content marketing plan, you need to spread the word about your blogand promotions with social media. Social media content should be quick, easy, and engaging, and you need a steady flow of it. Don't know what to post? As a Christmas gift to you, I'm giving you fifteen easy social media content ideas that you can add to your overall strategy quickly. Need photos for social media? Download the 10 social media images I have already found for you! 15 Easy Social Media Content Ideas ... Read More

Why do you have a blog, podcast, social media handles, or even an email list? It's so you can build relationships with your potential customers so they feel comfortable buying from you because you're the established expert in your field. But what happens when relationship-building seems to be going nowhere? What happens then? We know that having relationships with your customers online is essential. People still search for information through search engines, but they're increasingly following companies and people they like on... Read More