Y our copy isn't for everyone, but it's for someone. And if you're going after high-paying clients, that means you need to be talking to them where they are at now - not where a $200 client would be. Your higher-end client is out there who is endlessly surfing the internet, wishing and hoping that a product like yours exists. They may not even know that your type of service, product or program exists and you're wondering why you're not finding them. Last week, I talked about how you can actually capture your... Read More

On social media, I've been hearing all about the latest personality test, Enneagram Test. You know, the annoying posts like, "I just did my Enneagram Test and I am a Type 4 and blah blah blah blah" (you know, because I didn't read past that). I have taken a few personality tests, like the Myers Biggs test and probably a few others that I just cannot recall their names. The activity on my social media about this miracle Enneagram test became so persistent, I decided to finally do it to see what Type I was. It's a no... Read More

Do you know what words to use in a blog post that get people to take massive action or do they leave your blog feeling like "meh"? If your blog content leaves your audience feeling like "meh", then your copy will not convert people into buyers or even to subscribers. But if you know how to write persuasive words that will turn heads, get your readers into action, or buy your products or services, what would change for your life and business? Knowing the best words to use in a blog post is going to help you convert readers and gain... Read More

Writing consistently can be hard. Writing ongoing blog content is even harder! So how does one keep up with all the content from social media to newsletters to blogcontent to landing pages content to email sequence content to book content... the list goes on and on! There is so much to say, but yet one can run out of ideas quickly. Even I think, "I don't know what to write..." and yet I'm the queen of content creation! I totally get it and I know that many of you who are starting blogsare wondering where will all the content... Read More

As you create your content marketing plan, you need to spread the word about your blogand promotions with social media. Social media content should be quick, easy, and engaging, and you need a steady flow of it. Don't know what to post? As a Christmas gift to you, I'm giving you fifteen easy social media content ideas that you can add to your overall strategy quickly. Need photos for social media? Download the 10 social media images I have already found for you! 15 Easy Social Media Content Ideas ... Read More

Why do you have a blog, podcast, social media handles, or even an email list? It's so you can build relationships with your potential customers so they feel comfortable buying from you because you're the established expert in your field. But what happens when relationship-building seems to be going nowhere? What happens then? We know that having relationships with your customers online is essential. People still search for information through search engines, but they're increasingly following companies and people they like on... Read More

"I want to build community with my blog." "I want to find my tribe." Building community and finding your tribe are good causes to start your coaching blog, but the reality of it is, many coaches start a bloghoping to find community instead of investing in building a communitynow before they begin blogging. Community and tribe building is tougher than it looks and if you're not blogging, but want to start a blog, then why not build your tribe now, one that is excited and ready for your content? All you need is a plan of... Read More

How many of you are lost and clueless when it comes time to post on your social media? How about your blog posts? And do you know how to write content that sizzles and sales? We desire to create content that sets our audience drooling by saying, "Yes! I need this" or "This person is reading my mind!" All too often, we don't get that response; usually, it seems that we hear crickets more often and we didn't take all that time to write just to hear crickets! So how do we write content that sizzles and makes our audience drool?... Read More

You want to begin blogging, but youre saying, I dont know what to write about! Many people have told me that they didnt know what they wanted to write about, but after working together, they have more ideas than they know what to do with. Last week, you learned why every coach and speaker should be blogging . Now its time to learn how to write inside of your blogs as a new blogging beginner. What should you be writing in your blog? Here are four ideas to begin discovering content you can have inside of your blog: Your Message ... Read More