Monday September 12, 2016
You already know how your business can benefit from blogging.
But there's a catch.
All the other businesses in your industry know it too.
So out of all the hundreds of business blogs there how, do you make sure your blog gets noticed?
It comes down to making your blog worth following. It comes down to being clear on your value, your voice and your audience.
By knowing exactly what you offer, how you uniquely say it and who you are saying it to, you can convey that to your readers and become a blog worth following.
Ready? Let's get started.
Knowing Your Value
Your value and what you can offer your readers and customers is what will help set your blog apart from the rest.
So what can you bring to the table that no one else can? What can you share or teach? What makes your business different?
Once you find your value, it’s important to use it and show it off. One of the best ways to communicate this is to make sure it’s clear on your website. When new readers visit your site for the first time, they should immediately know what your blog is all about. Don’t make them look around and read a bit to find out more.
Because many times, people won’t. They just don't have time for that. So don’t give them the chance to leave without giving you a chance – make sure your value and what you’re all about is understandable within the first few seconds of being on your site.
Discovering Your Voice
You may notice that well-known bloggers each have a specific way they write. Each post they create has the same tone, whether that's conversational, professional or a bit funny.
This is because they have discovered their voice.
Your blogging voice ensures that all your posts are uniquely “you.” It helps you to build a community of loyal readers who have come to know your work and love your words. It helps you connect with your readers, allowing them to get to know you better, turning them from casual readers into raving fans.
So what exactly is your blogging voice?
Basically, it’s how you write. It’s the tone and words you use.
But it also encompasses your personal experience and knowledge, creating content that is relatable, and unique to you and only you.
Finding Your Audience
Now we get into your readers. These are the people who will keep coming back to your blog to learn, be entertained and to hear from you.
These are the people that will go from casual readers to paying customers.
But in order to build your dedicated audience, you must first determine who they are and how to find them.
Think of your ideal reader, or ideal customer.
- Are they male or female?
- What are their interests?
- How old are they?
- What do they do for a living?
- What words would describe them?
- What are their goals?
- What are they in need of that you could provide?
Also, consider where they hang out online. A more professional audiene may be found on LinkedIn, whereas a more social, visual crowd may be found on Facebook or Pinterest. By knowing where your target audience hangs out, you can start promoting your blog in the right places, to the right people.
With so many business blogs out there, it pays to ensure your blog stands out. By ensuring your value is clear, your unique voice shines through and that you are writing and marketing to the right people, you can turn your blog into something worth following.
Want to turn your blog into something worth following?
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